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High-impact KPIs for revenue improvement: What to track and how to fix it
Brian Hall, VP of sales strategy at Veradigm, explains how practices can boost revenue by focusing on a few high-impact KPIs — and getting the whole team aligned on what really drives cash flow.
Tracking every metric won’t fix your revenue cycle — but tracking the right ones might. In “High-impact KPIs for revenue improvement: What to track and how to fix it,” part of Medical Economics’ June 2025 Practice Academy, Brian Hall, VP of sales strategy at Veradigm, laid out the essential key performance indicators (KPIs) practices should focus on to drive cash flow and reduce denials.
Hall shared his shortlist: days in A/R, A/R over 90 days, denial rate, clean claim rate, net collection rate and gross collection rate. He emphasized the importance of starting with a few metrics, understanding how they’re connected and aligning front office, providers, billers and coders to act on the data.
His message: You don’t need more reports — just better focus and a team rowing in the same direction.
About the presenter
Brian Hall, Vice President of Sales Strategy, Veradigm
Brian Hall is the Vice President of Sales Strategy at Veradigm. Prior to joining the Veradigm team, Brian was the CEO of Koha Health, an industry leading revenue cycle and coding firm focusing on automation, rules technology and AI medical coding.
At Veradigm, Brian is responsible for the development and expansion of our AI driven ambulatory coding services, driving the expansion of our Revenue Cycle offering into new markets and exploring new partnerships to support our client base. Brian is an innovator in the Revenue Cycle environment and continues to ensure that Veradigmis an early adopter of cutting-edge technology and industry leading workflow improvements.
Brian brings over 30 years of Revenue Cycle Management experience to his role and continues to drive the innovation that Veradigm customers expect.
