Navigating Social Media in Health Care

EP: 1.Using Your Data to Drive Practice Optimization & Growth

EP: 2.Mastering Revenue Cycle Management: In-House Versus Outsourcing

EP: 3.The Medical Malpractice Market: What MPL Consumers Need to Know and Understand

EP: 4.Creating a Practice Culture of Self-Care, Prevention and Well-being

EP: 5.The Changing Alzheimer’s Treatment Landscape - how to prepare your practice

EP: 6.Preventing coding denials

EP: 7.Tips for dealing with prior authorizations

EP: 8.Opening a new practice

EP: 9.Contract negotiation best practices for physicians

EP: 10.Building practice growth through business credit cards

EP: 11.What to do when your practice is an acquisition target

EP: 12.Find the hidden gems in your Medicare billing: Under-used codes that can generate revenue

EP: 13.Unlocking financial independence: Strategies to help doctors retire on their own terms

EP: 14.How to increase the power of your individual and group disability programs

EP: 15.How CareCredit Can Help Minimize Administrative Burden that Can Contribute to Staff Burnout

Now Viewing

EP: 16.Navigating Social Media in Health Care

EP: 17.Inside the 95th Physician Report: Exclusive data on Practice Finance, Salaries, and More

EP: 18.Identifying Revenue Leakage in Your Organization

Since its inception nearly 30 years ago, social media has become a ubiquitous part of everyday life. Originally intended to connect with friends, many healthcare professionals have turned to social media to educate their followers, post useful health information and promote their practice, but what risks are involved in this emerging trend?

Join ISMIE risk management and claims colleagues, Mike O’Neill and Terese Souders, for a discussion on navigating social media in healthcare. In this presentation, O’Neill and Souders will summarize the ways social media is used in healthcare and defending claims, and will provide strategies to mitigate risk when managing their online presence. In addition, O’Neill and Souders will help learners recognize potential risks associated with using social media for personal and professional use as well as describe the ethical and responsible use of social media.

Learning Objectives:

• Hear the ways social media is used in healthcare and defending claims.
• Recognize the risks surrounding the use of social media in health care
• Identify strategies to mitigate risk when managing an online presence.
• Describe the responsible and ethical use of social media in health care.

About the presenters

Michael H. O’Neill, CPHRM, SSLP
ISMIE Mutual Insurance Co.

Michael has been employed by ISMIE since 2002, serving most recently as the Assistant Vice President of Risk Management Operations. In this position, he oversees the coordination of risk management activities, as well as the risk assessment program. Daily, O’Neill works with physicians, practice administrators, physician staff members, chief executives and brokers in helping them address various risk management concerns and questions. He has more than 25 years of experience in the insurance industry and has presented at numerous live events on various risk management topics over the years. Before working in risk management at ISMIE, he worked in the claims division at ISMIE, Atlantic Mutual Insurance Company and Safeco Insurance Company. O’Neill is a Certified Professional in Healthcare Risk Management through the American Hospital Association and completed his Healthcare Risk Management (HRM) certification through ASHRM. He is a member of ASHRM, CHRMS and ISHRM.

Terese M. Souders, Assistant Vice President, Claims-Programs
ISMIE Mutual Insurance Co.

Terese and her team guide policyholders through the claims and litigation process, which can at times be stressful and complex. With more than 25 years of experience in the medical professional liability field, Ms. Souders counsels physicians and other healthcare professionals through every step of litigation, often reminding them that successful outcomes require active participation and collaboration. Ms. Souders is a champion of ISMIE’s proven claims management process, which provides strategic analysis in close coordination with the defense team throughout the duration of the claim. Prior to working at ISMIE, where she has proudly served ISMIE policyholders for more than 20 years, Ms. Souders worked as a medical malpractice defense paralegal and a Healthcare Claims Analyst at CNA Insurance Companies.