Marketing

For physicians, marketing is no longer optional, it is essential

AI and social media now rival referrals and review sites in shaping patient choice.

The strategies used by successful community banks to attract and retain customers offer valuable lessons for health care providers aiming to expand their patient base and grow sustainably.

Even administrative use of artificial intelligence lowers perceived empathy, trust and competence, according to new research.

Hidden costs are draining your practice. Here’s where they are — and how to take control.

Discover how trust impacts your medical practice's success and learn to address foundational issues for lasting solutions in this insightful podcast episode.

Growth doesn't just depend on what you're doing — it also depends on what you're not seeing.

Patients are more likely to critique the interpersonal manner and technical competence of female PCPs and surgeons in online reviews.

Don't undersell yourself when providing your skills and expertise

Are retail giants still a threat to the primary care practice?

If you have a staff that is excited, enthusiastic, and knowledgeable when answering the telephone and ensuring that every patient has a positive experience with your practice, all your marketing efforts will be effective.

Why great medical practices have mediocre online reviews, and how they can be improved through the power of the patient voice.