
For physicians, marketing is no longer optional — it is essential.
Todd Shryock is managing editor of Medical Economics.

For physicians, marketing is no longer optional — it is essential.

For physicians, marketing is no longer optional, it is essential

Freudenberg Medical opens a $25 million facility in Costa Rica, enhancing MedTech production and showcasing advanced technologies for efficient manufacturing.

HemoSonics enhances maternal care with its FDA-cleared system, providing rapid coagulation data to combat postpartum hemorrhage and reduce maternal mortality.

For physicians, marketing is no longer optional, it is essential

Medical consumables such as syringes, sutures, catheters and gauze, as well as personal protective equipment like gloves and masks, are all receiving scrutiny.

Neural Sleeve 2 uses AI-driven MultiStim technology for muscle activation and spasm relaxation, aiding conditions like multiple sclerosis and stroke.

For physicians, marketing is no longer optional, it is essential

New patient monitoring device doesn’t require wearables or cameras

For physicians, marketing is no longer optional, it is essential

Glooko enhances diabetes care by acquiring Monarch Medical, expanding its solutions from outpatient to inpatient glycemic management for improved patient outcomes.

For physicians, marketing is no longer optional, it is essential

Morphic Medical launches RESET, a non-surgical treatment for obesity and diabetes, offering safe, effective weight loss and blood sugar control.

Medtronic's Altaviva device advances urinary incontinence treatment with its minimally invasive tibial neuromodulation technology.

Ruthless Spine gains FDA clearance for its NavJam device, advancing spinal navigation with cost-effective, portable solutions for accurate screw placement.

Unidose Liquid System will serve as the delivery device for Enbumyst, a newly approved nasal spray formulation of the loop diuretic bumetanide

Arlington Capital’s TEAM Technologies acquires TAG3 Engineering to boost its capabilities in the medical device space

Baxter's Welch Allyn Connex 360 enhances patient monitoring with rapid vital sign capture, improved data security, and seamless integration for health care teams.

ShiraTronics unveiled an implantable device that offers sustained migraine relief, reducing headache days and improving quality of life for patients.

Asahi Kasei unveils camera-free radar modules for health monitoring, enhancing privacy and safety of patients at home and in health facilities.

IMDS establishes direct U.S. operations, enhancing support for complex coronary procedures with innovative medical device solutions and dedicated physician engagement.


Imperative Care's Symphony Thrombectomy System gains FDA clearance, advancing pulmonary embolism treatment with enhanced control and faster recovery options.

Biedermann Medtech transforms its U.S. strategy, focusing on licensing and integrated services for spinal and extremity surgery technologies.

A federal judge's ruling empowers hospitals by ensuring access to affordable, reprocessed cardiac catheters, challenging Johnson & Johnson's market dominance.

The device is designed to both prevent and treat the neurodegenerative condition, which affects more than 6.5 million Americans and 50 million people worldwide

The partnership aims to improve early detection and management of CKD in high-risk and underserved populations by integrating Carna Health’s digital platform with Siemens Healthineers’ global diagnostics infrastructure.

What physicians need to know about AI governance, safety, and responsible use in patient care.

Glucose biosensor combined with artificial intelligence-powered platform provides real-time insights into how food, exercise, stress, and sleep affect the body.

How medical device manufacturing can be brought back to the US