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Physicians and other experts offered these ideas, from practical improvements for solving today’s problems to visionary suggestions that could dramatically change how they practice.

Physicians can bill advanced care planning regardless of whether a patient fills out the relevant legal forms, but should review payer contracts to ensure it is a billable service.

Insurance companies are increasingly emphasizing value-based plans to align consumer spending with the value generated by a service or drug. However, pharmaceutical makers are seriously undermining these efforts by issuing “copayment coupons.”