
Inside physician engagement: Making daily burdens feel survivable
Acknowledgment, clarity and smart trade-offs matter more than quick fixes.
Bill Heller, chief operating officer at
The
What stood out among highly engaged physicians wasn’t the absence of these problems, Heller says, but how leaders responded to them. Physicians reported that sincere acknowledgment of the burden, transparency about what’s being worked on and clear roadmaps for improvement made those pressures feel more manageable.
Highly engaged organizations also made deliberate choices about how physicians spend their time. Rather than pulling clinicians into unnecessary meetings or bureaucratic processes, leaders focused on involving them where their input mattered most and reducing low-value obligations. Even small structural changes, like having one physician represent a group instead of many, helped restore a sense of respect for physicians’ time.
Heller also flags the growing role of artificial intelligence (AI) as part of the long-term conversation — not as a cure-all, but as one potential tool leaders must approach thoughtfully, with physicians involved from the start.
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