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How To Screw Up Online Medical Practice Marketing


Private practice is under siege, so it is imperative that you practice Othercare.

Private practice is under siege, so it is imperative that you practice Othercare.

One of the Othercare Commandments: Thou Shalt be sure you have cover the fundamental parts of online digital medical practice marketing to improve the patient experience. These fundamental parts of online digital medical practice are: website, search engine optimization, social media, and online reputation management.

Here’s how to screw it up:

1. Don't do it

2. A website that is about features, not benefits

3. Working with a Webmaster that does not respond to your needs at a price you can afford

4. Creating things that cyber leak like a sieve and are eminently hackable or prey for botheads

5. A website that is not mobile adapted

6. Trying to find patients instead of creating ways for them to find you

7. Don't get involved in social media, and if you do list and leave. That means you create a LinkedIn company and/personal profile, a Facebook page and a Twitter account and then ignore it

8. Try to use your online presence to sell stuff, instead of inform

9. Get angry and flame people on social media when they attack your reputation or qualifications

10. Ignore how to convert prospects to leads to patients and confuse business development with marketing with sales. Here's the difference.

That's not all by any means. Here are 10 ways to screw up your patient portal.

There are many things doctors don’t get about sales and marketing. How to execute a digital marketing plan as part of a strategic communication plan is one.

Repent for your sins.

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Victor J. Dzau, MD, gives expert advice
Victor J. Dzau, MD, gives expert advice