Blueprint for VBC: What CMS’s 2030 goals mean for practices

Jason Jobes, senior vice president of Solutions at Norwood, says understanding why the industry is shifting to value-based care (VBC) is the first step for physician practices trying to adapt.

“We live in a historically fee-for-service world, and the only way to increase revenue was either to see more patients or to increase the revenue per episode of care,” Jobes says. “That doesn’t control cost of health care — there are no incentives for improving the health of patients.”

As the U.S. Centers for Medicare & Medicaid Services (CMS) pushes for all Medicare fee-for-service (FFS) beneficiaries to be in accountable care arrangements by 2030, Jobes says practices must rethink both their financial and operational strategies.

“For the average medical group, it’s about understanding how you evolve your practice operations to have one leg in two different ships moving in the same direction,” he says.