Blueprint for VBC: How to get physicians truly engaged in performance and documentation

To drive success in value-based care (VBC), Jason Jobes, senior vice president of Solutions at Norwood, says health systems must focus less on metrics and more on communication.

“Clinicians aren’t taught medical economics in an in-depth manner,” Jobes says. “Docs are really smart — nurse practitioners, PAs, they’re all really smart people. They’re competitive folks, but we don’t spend enough time explaining to them the why — like, why their words matter, how their words matter.”

Jobes emphasizes that engagement begins with dialogue, not directives. “It’s really engaging in conversation,” he says. “One of the things that we do is provide education across the country, and clinicians regularly tell us: no one brings us information back that’s personalized to me, that I can use to drive change in my practice. It all starts with a conversation — and nobody’s having them.”