
Precise targeting to highly relevant audiences is crucial.

Vijay Adapala, MBA, is executive vice president for supply partnerships for Doceree. With a reputation for taking the company to new heights, he is a seasoned executive with 25 years of experience in health care marketing, ad tech, digital media and consumer tech. At Doceree, he oversees the end-to-end global supply partnerships with health care platforms and publishers. Prior to joining Doceree, Adapala worked at Amazon Publisher Services for web and mobile app publishers, where he led the strategic vision, successfully launched and scaled Amazon’s ad tech solutions, and spearheaded global expansion strategies. Prior to Amazon, he held leadership positions at Yahoo and Motorola.

Precise targeting to highly relevant audiences is crucial.

By harnessing the power of cutting-edge technologies, artificial intelligence-driven systems are helping make value-based care models more accessible.