Naren Arulrajah

What we can learn from an epidemiologist’s rise to social media stardom.

For doctors who previously resisted technology, the adjustment can be daunting.

To some extent, the decision may be out of your hands. But what about the decisions that are still yours to make?

Advice from the CEO and President of Ekwa Marketing on how to improve SEO ranking.

What trends and developments can doctors follow to bolster their online brand?

A marketing executive breaks down the rules of managing a successful medical site.

Marketing challenges can present new opportunities for your practice.

Not only can effective marketing help grow your practice, but it can also increase your dollar value when you potentially go to sell it.

Your marketing budget needs to give you and your team enough room to work on gaining new patients and retaining the old ones. However, there are ways to trim the budget down and succeed on both of these fronts.

Your patient retention starts the minute patients walk into your office, and it continues well after they leave.

In order to keep your site at the top of the search page, you'll have to assess your website for its strengths and weaknesses when it comes to search engine optimization.

A key part of any marketing plan is making sure you stay up to date on the reviews and comments that are being left for your practice online but don't forget to consider HIPAA when discussing these reviews and using them to highlight the work your team does.

As digital marketing becomes a major part of your practice the traffic your website gets will not only become crucial to gaining new patients but income as well. Here are 3 ways to keep your traffic up without breaking the bank.

The medical profession and allied practices are focused on personal contact, human relationships, and caring for people and compassion. In such an industry, the success of your medical practice depends to a considerable extent on how you create a good rapport with patients.

It's expected from users that your site will run fast, feel smooth, and look good. Make sure you're giving today's customer what they want by taking into consideration these factors as you design and update your practice's website.

Digital Marketing is an essential part of your practice strategy in 2019, but then doesn’t mean it’s easy. In order to avoid potential challenges along the way make sure you stay ahead of the curve by preparing for these 5 top digital marketing trends.

Instagram is one of the most visually appealing social media platforms you can use to connect to your patients and grow your audience. Here's how to craft the most effective strategy for your Instagram marketing.

Twitter is not only here to stay; it's growing as well. The platform is becoming a must use for all practices hoping to reach new patients and retain old patients. Here's how you can make sure your twitter strategy is one that lasts.

Your website is often the first chance you'll have to make a lasting impression on a potential new patient or client. Don't let the chance pass you by because your website isn't presented as best as it can be.

Your content does not need to be one and done. Here are three ways to keep your blogs consistently relevant and fresh for your new, and returning, audience.

It's important to think of your practice's website as the first impression a client will have of you. Meaning your website not only has to be informative and proffesional, but also user firendly. Here are 9 steps to make sure your website is as user friendly as it could be.

Social media needs to play a key factor in your digital marketing strategy, but it takes more than just signing up for an account and making a profile. In the ever-changing world of social media here are the current top trends you should be paying attention to.

Gaining a social media following can be a major boost for your practice, especially on Instagram. However, just finding a following won't result in a better bottom line you also need to convert those followers into clients. Here are four steps to help turn those followers into potential clients.

In a digital world you need to be on just about all platforms the internet provides in order to reach your patients. However, staying there and finding new clients is the challenge. Here are 5 key ways to improve your client reach and maximize your digital advertising.

Your content will be one of the first things a potential client looks at and judges. Here are some ways to make sure your content marketing is successful.

One popular method of forging personal connections with prospective clients in virtually any profession or business is through the use of email newsletters. Here's how your practice can use newsletters to improve patient-physician engagement.

Email marketing is an effective means of transmitting messages straight to your prospective patients. How can you strengthen your email marketing campaign for your medical practice today?

The healthcare industry is undergoing structural changes. It is increasingly important for physicians, healthcare practices and hospitals to develop distinct branding and promote their brand to gain market attention.

Up until a decade ago, most medical marketers would have rejected the idea of spending too much time on social media. Today, an increasing number of physicians are benefitting immensely from it.

For cost-effective advertising options, online marketing may be the best place to promote a medical practice. Here are a couple of suggestions for getting the most out of online promotion.