• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
  • Risk Management
  • Patient Retention
  • Staffing
  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
  • Physicians Financial News
  • Cybersecurity
  • Cardiovascular Clinical Consult
  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
  • EHRs
  • Remote Patient Monitoring
  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
  • Value-based Care
  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
  • Concierge Medicine
  • Business of Cardiology
  • Implementing the Topcon Ocular Telehealth Platform
  • Malpractice
  • Influenza
  • Sexual Health
  • Chronic Conditions
  • Technology
  • Legal and Policy
  • Money
  • Opinion
  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

Cost-effective Marketing Ideas for a Medical Practice


For cost-effective advertising options, online marketing may be the best place to promote a medical practice. Here are a couple of suggestions for getting the most out of online promotion.

Creating a Search Engine Optimized Website

The success of a private medical practice is largely dependent on its number of patients and the positive outcome of treatments. Ideally, every doctor or medical practitioner wants to advertise their services in the best possible way so as to reach the masses. However, many are not able to as the most common forms of marketing such as TV or print ads are not affordable for everyone. This is where online marketing comes into picture to promote a medical practice in a cost-effective way. The first step is to create a website and make sure that it reaches the targeted group of patients. Search Engine Optimization (SEO) can help the doctor reach out to their target audience most effectively. In today’s fast age of internet, everybody relies on search engines like Google or Bing. If a practice does not show on the first page in search results for localized keywords, then chances of that doctor receiving patients could reduce.

Listing the Practice on Google ‘My Business’

Active Social Media Networking

Answering Question-Answer Sessions Online

Going Live on YouTube

To effectively market a website, it is important to ensure that the medical practice website is optimized for search engines. There are good SEO specialists who can aid in targeting a particular patient group and the location where the doctor operates. An example would be that of a dentist wanting his website to appear on the first page of Google search for people who are actively looking to get a root canal treatment or implants in his location. Effective SEO can aid in ensuring that a particular group of people are targeted. Google has now advanced in making its search results more personalized and searchable in real time. They have made it easy to add a service provider, location and contact details along with web page search results. It is a good idea for a medical practice to be listed on Google My Business for enhanced online visibility and improved engagement with potential patients searching on Google for a suitable doctor. Doctors can use social media to gain popularity and more patients. Profiles on twitter, Facebook and LinkedIn help in garnering more patients for a practice. By monitoring the online activities of industry influencers anyone can make their online presence substantial. However, in essence regular postings, professional updates and other news regarding a practice can help gain more followers. Doctors can influence and gain popularity with many patients by answering online questions on forums such as Yahoo, Quora or LinkedIn. The goal should be not to provide answers just for the sake of gaining new patients, but to actually help the online readers with useful information. Many people who are online posting questions are looking for authoritative answers for their medical issues and concerns. By replying to such questions medical practitioners also increase their chances of being indexed by Google. Google indexes these answers, which then show up on the search results pages. Medical marketing has tremendous scope on YouTube. There are over 4 billion videos watched per day on YouTube and growing. Doctors can very easily post videos in regards to their treatment options or they can have a narration in which they can help the viewer understand a complexity. The benefits of YouTube range from a wide market reach to multiple editing options.

Starting an Email Campaign

Investing Time in a Blog

There are also many people who specialize in uploading videos whose services can be employed for practitioners leading busy lives. However, in case of self-upload, few important aspects need to be added to the title as well as description such as the particular area of expertise and other related keywords.An effective email marketing campaign will cost next to nothing. It is among the most successful return on investment pursuits for professionals and small business owners. Database of potential receivers can easily be compiled with the help of appointments made, patient register and even social media followers. A simple online newsletter can help in keeping patients abreast of the latest happenings and stay engaged with the doctor’s practice and website. A doctor’s day can be very long and tiring. Taking out time to create a blog and maintaining it can be difficult. However, investing time in maintaining a blog has multiple advantages. It easily allows for churning new keywords on website content and optimizing results for search engines.

Blogging as a Guest

It also becomes a great way to connect with patients where existing patients can trust more as per the writings and new patients can begin to place their faith. It is also excellent to gain popularity by sharing information, updates or by simply offering advice to patients who might require it. Apartfrommaintaining a self-blog, a doctor should invest time in publishing content on other people’s websites. There are numerous advantages to Guest posting, which include:

  • It is easy to drive traffic to website by linking a guest post to it.
  • It involves building relationships with other doctors. This aids in networking and proves to be symbiotic to both medical professionals.
  • It is possible to reach out to more people and potential patients by simply letting an outreach grow.

Starting a Podcast

Podcasting by way of content promotion is a very effective way of reaching out to a large number of people at the same time. To disseminate useful information and gain trust, doctors do not essentially need to upload videos.

Using Yelp to build on Patient Trust

They can upload podcasts on either their own sessions or somebody else’s session preferably from the same field. Podcasting is simple, not time consuming and very productive in marketing a practice online or building an online reputation.Word of mouth has been a trust influencing force since a long time. With the advent of internet it has become easy to reach out to many patients at the same time and build trust. Yelp is among the best review portals online with real life episodes.

These are some of the most affordable ways doctors can ensure that their website grows in its reach and influence, and leads to an increase in patients for the practice.

About the Author:

Naren Arulrajah is President and CEO of Ekwa Marketing, a complete internet marketing company that focuses on SEO, social media, marketing education and the online reputations of doctors. With a team of 180+ full time marketers, www.ekwa.comhelps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855-598-3320 to speak one-on-one with Naren.

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