Jeff Brown

Jeff Brown weighs in on President Obama's speech before Congress yesterday evening, and discusses what he feels are the four most pressing issues in today's renewed healthcare debate.

Back from the snail mail, glossy version of Physician's Money Digest, comes Jeff Brown's melange of facts and ideas gathered from who knows where, passed on for your enjoyment and, hopefully, profit.

This column, the third in a series on marketing, identifies the needs of target populations in order to make physicians best available to meet them.

With the restricted panel approach and other circumstances making it difficult to win new patients, there must be something more effective than putting an announcement of availability in the Yellow Pages.