Why your practice must embrace bad news

Watch or listen to the latest episode.

Most practice owners hate hearing bad news. The worst thing you can do, however, is avoid it. In this episode, Zed Wiliamson breaks down why known problems are a powerful asset for practice owners and why the only truly dangerous issues are the ones you can’t see.

If you’ve ever felt frustrated by missed targets, wasted marketing dollars, or the nagging sense that something’s off in your practice, this episode is for you. Learn how to flip the script on bad news, turn it into a competitive advantage, and take control of your practice’s future.

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About The Physician Growth Accelerator Podcast

Are you a private practice physician looking to balance excellent patient care with running a successful business? The Physician Growth Accelerator Podcast is your go-to resource.We provide private practice physicians with actionable insights and expert advice to thrive in the business side of medicine. Whether it’s optimizing operations, driving predictable revenue growth, or crafting an exit strategy, our podcast covers it all. Designed to support you at any stage of your practice journey, we equip you with the tools needed to succeed in both medical and business arenas.Tune in to the Physician Growth Accelerator Podcast and take your practice to new heights.

About Zed Williamson

After spending years in advertising, Zed Williamson founded TrackableMed in 2011, a comprehensive medical growth platform grounded in neuroscience.Originally from Silicon Valley, Zed grew frustrated by lack of accountability in the advertising industry as a whole and decided to start TrackableMed to focus on results.Today, you can find him reading, spending time with his wife and family, and running a highly innovative business that helps private medical practices and med-tech companies overcome constraints and get the optimal outcomes for growth.