Old Spice Guy? Meet Brigham Young

"Old Spice Guy," the mother of all viral media ad campaigns, has already sparked imitators, including a very clever -- and equally funny -- parody by student employees and video staff at Brigham Young University that uses humor to urge students to use the library.

“Old Spice Guy,” the mother of all viral media ad campaigns, has already sparked imitators, including a very clever -- and equally funny -- parody by student employees and video staff at Brigham Young University that uses humor to urge students to use the library.

The YouTube commercial sensation that started it all -- and single-handedly revitalized a brand widely seen as outdated -- has been viewed more than 13.7 million times.

Old Spice Guy was seemingly everywhere this week -- proposing to a fan’s girlfriend, responding to the NHL Blackhawks question about what Old Spice Guy would with the Stanley Cup, and telling President Obama what he should do to avoid losing his mojo with the ladies. (You could even make Old Spice Guy the outgoing message on your answering machine.) All told, Old Spice Guy — played by actor Isaiah Mustafa -- has made some 180 personalized videos for fans.

In an attempt to capitalize on Old Spice Guy’s popularity, Brigham Young University staff created this parody campaign to encourage students to use the university's Harold B. Lee Library:

Doctors, what do you think? Would this video have gotten you to go to the library and study harder in med school?