
Effectively Getting Your Word Out
Physicians with blogs think successful marketing is about writing as much content as possible; however, the real secret is knowing how to promote each blog post effectively. Here are some suggestions.
Physician bloggers whose online marketing strategy for products or services includes a blog think that successful marketing is about writing as much content as possible. This can lead to burnout.
The real secret is to promote each blog post effectively, rather than writing more often.
Andreea Ayers, founder of
Some suggestions include:
— Add your latest blog posts to your email signature.
— Submit your post as a guest post to other relevant blogs (with a bit of re-writing).
— Join a blogging community and exchange links with other bloggers.
— Use a syndication site, like DemandStudios.com or Outbrain.com, to spread your content across many networks.
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