• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
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  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
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  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
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  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
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  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
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  • Legal and Policy
  • Money
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  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

Effectively Getting Your Word Out


Physicians with blogs think successful marketing is about writing as much content as possible; however, the real secret is knowing how to promote each blog post effectively. Here are some suggestions.

Physician bloggers whose online marketing strategy for products or services includes a blog think that successful marketing is about writing as much content as possible. This can lead to burnout.

The real secret is to promote each blog post effectively, rather than writing more often.

Andreea Ayers, founder of Launch Grow Joy, has created 30 Ways to Promote Your Blog Posts, and most of them are free. Using the tips provided by Ayers’ infrographic can help you get the most leverage out of each post.

Some suggestions include:

— Add your latest blog posts to your email signature.

— Submit your post as a guest post to other relevant blogs (with a bit of re-writing).

— Join a blogging community and exchange links with other bloggers.

— Use a syndication site, like DemandStudios.com or Outbrain.com, to spread your content across many networks.

Click here to see the full infographic.

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