News|Slideshows|March 18, 2026

One simple change to your reminder call strategy can reduce patient no-shows by 28%

Author(s)Todd Shryock
Fact checked by: Chris Mazzolini, AC Baltz
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Study shows that a simple change to when you are reminding patients about appointments can make a big difference in reducing no-shows

Patient no-shows are among the most persistent and expensive challenges facing physician-owned practices today. Across the United States, missed appointments cost health care providers an estimated $150 billion annually, with the average clinic losing thousands of dollars each month due to unfilled appointment slots.

The national no-show rate hovers around 18%, but many practices — especially those serving underserved communities — experience rates much higher. Beyond the immediate revenue loss, these missed appointments create a cascade of problems: delayed diagnoses, postponed treatments, longer wait times for patients who do show up, and increased burden on emergency rooms when routine care falls through the cracks.

For practices already struggling with staffing shortages and tight margins, the financial impact is devastating. Yet many clinic administrators feel stuck, assuming that expensive reminder systems or complex software solutions are their only options.

Recent research from The University of Texas at Arlington challenges that assumption entirely.

Discover the simple change that's transforming patient attendance.