• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
  • Risk Management
  • Patient Retention
  • Staffing
  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
  • Physicians Financial News
  • Cybersecurity
  • Cardiovascular Clinical Consult
  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
  • EHRs
  • Remote Patient Monitoring
  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
  • Value-based Care
  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
  • Concierge Medicine
  • Business of Cardiology
  • Implementing the Topcon Ocular Telehealth Platform
  • Malpractice
  • Influenza
  • Sexual Health
  • Chronic Conditions
  • Technology
  • Legal and Policy
  • Money
  • Opinion
  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

5 marketing tips for busy doctors


These tips can help you develop a DIY marketing plan for your practice.

Medical practices are undeniably busy places. Physicians have incredibly limited time, and administrative staff often juggle multiple roles. Despite this, attracting new patients, enhancing the experience for current patients, and improving brand perception are more crucial than ever. Effective marketing is essential for any business, and medical practices are no exception.

Yet, many medical practice owners and administrators are reluctant to manage marketing campaigns on their own due to time constraints or lack of familiarity with promotional strategies. The familiar phrase, “you don’t know what you don’t know,” rings especially true here, as it’s often impossible to know where to start with marketing or public relations if you are a novice. With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

That’s where do-it-yourself (DIY) medical marketing platforms come in. Rather than investing in an experienced, in-house marketing team or partnering with an external PR or advertising agency, a medical practice should consider leveraging a DIY platform to think like a marketer and take those crucial first steps.

Finding time for marketing

The common refrain, "But who has time for marketing?" is often heard. The reality is, if you can find a few minutes to check your personal social media or read up on the latest sports news, you can find the time to enhance your medical practice's growth, financial stability, and reputation. Using step-by-step blueprints from a DIY marketing tool, you and your team can attract new patients, engage better with existing ones, and elevate your practice.

Tom Testa is co-founder of Owned Reputation. a consulting firm that delivers do-it-yourself (DIY) promotional tools, resources, and guidance for those who are not experts in marketing communications.

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