Editor's Note: Welcome to Medical Economics' blog section which features contributions from members of the medical community. These blogs are an opportunity for bloggers to engage with readers about a topic that is top of mind, whether it is practice management, experiences with patients, the industry, medicine in general, or healthcare reform.
With the opioid crisis touching almost every life in this country, there are new guidelines for prescribing medications for chronic pain. Every day there is another tragic story concerning this epidemic in the local newspaper. Thousands are dying of overdoses and patients and families incur extensive suffering. It is estimated that 115 lives are lost per day to opioid overdose in the United States.
Recently, in my local paper, there was an article about an opioid drug manufacturer who agreed to stop promoting opioids to doctors. The company eliminated half of its sales force and was no longer going to send representatives to doctors’ offices to promote the drug. A director of an opioid policy research group at a well-known university thought this was helpful. However, he said it would not make a big difference unless other opioid drug companies did the same.
He said it was “difficult to promote more cautious prescribing to the medical community because opioid manufacturers promote opioid use.”
You may want to read that last sentence again. It is preposterous. The medical community as well as the lay community are all too aware of the need for more cautious prescribing. I don’t know of any physicians who are writing opioid prescriptions willy-nilly nor inappropriately because of drug company sales representatives pitches at this point in time. This is an epidemic burning across our country wreaking havoc with young and old alike. Doctors don’t need someone to tell them not to prescribe opioids. We are very aware of the issue.
It hits us head on every day in the office with patients who have lost children, spouses who are in bankruptcy and afraid to go home, and children who don’t understand what is wrong with mom or dad. Please don’t think that a sales representative can talk us into contributing to this crisis. Physicians as a group tend to be caring, and want the best for our patients. The best for everyone regarding opioids is very close monitoring of prescriptions and limited amounts dispensed.