
Well-educated professionals that have financial advisors buy into recommendations for structured products, which are sure to generate a high fee, but may not benefit the investor. Think about the recent collateralized mortgage scandal. All of these investors are on the short end of the stick. Someone else is making money, but they're not. One way to describe these investors' actions is "optimism over realism." As Warren Buffet says, "It is optimism that is the enemy of the rational buyer." So why aren't many investors acting in their own best interestsâ€"that is, in a rational way? That is the subject of this three part series, "My brain made me do it."




















