AI risk alerts, new biomarkers and expanded screening are landing on primary care physicians without added time or staff. Shifting outreach, testing coordination and closed-loop referrals to partners can help practices close the gap.
News|Videos|November 9, 2026
Why every practice needs a deliberate growth strategy
Author(s)Christian DeGobbi
Fact checked by: Todd Shryock
Every practice needs a deliberate growth strategy to survive. Gone are the days of referring on excellent care and physician referrals alone. If you want to grow, you need to be deliberate about how you approach all aspects of your practice.
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Every physician practice needs a deliberate growth strategy rather than leaving growth and reputation to chance.
Patient behavior is shifting fast. Patients no longer rely only on referrals, personal recommendations or traditional search results.Did you know that 47% of surveyed patients used AI to research health care providers this year, up 31% from last year? Because AI tools draw on practice websites, physician profiles, directories and reviews, practices that don’t manage that information risk being
Clinical excellence alone is no longer enough. Most practices describe themselves with the same words, such as compassionate, personalized and patient-centered, and their websites look alike. A growth strategy should connect clinical strengths to a clear market position.
Don’t rely on leaning on a few referral sources, since retirements, consolidation and shifting health system affiliations can change patterns. Even referred patients often check a practice online before booking.
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