Q&A: What to do when your schedule isn't full

What statistics do I really need to track in my practice?

Q: I've had a full practice for years, but my staff reports that it's now harder to fill the schedule and no-shows are increasing. How do I keep my schedule full without advertising?

Before considering advertising, try these steps:

Medical Economics Consultant Keith Borglum, CHBC (left), of Professional Management and Marketing, has been a licensed practice broker, appraiser, author, and management consultant to physicians for more than 25 years. He is based in Santa Rosa, California, and practices nationally. Send your practice management questions to mepractice@advanstar.com