Hey, Physicians -- Is it Time to Write Your Book?

Have you noticed how many people are writing books lately? Maybe some colleagues and competitors in your field have recently become published authors.

Do you wonder if becoming a published author is for you?

A book can help you start a new business or take an existing medical practice or business to the next level. It can help you position yourself as an expert in your field and open up new (or bigger) opportunities in public speaking, media attention, joint ventures and more.

Evana Maggiore, Author of Fashion Feng Shui: The Power of Dressing with Intention, has told me that she often hears from someone new who found her on the internet, read her book in a day and immediately signed up for her training program with a several thousand dollar price tag. Even those who don’t sign up for training often look for a fashion feng shui consultant who can help them dress their mind, body and spirit for powerful results. Evana’s book is out there attracting a following for her own business and businesses of FFS Consultants she trains 24/7—even when Evana is on vacation.

Aspiring authors tend to talk about their book to anyone and everyone—friends, family, people at cocktail parties. Mum’s the word. I’m not going to tell you they’ll steal your idea. That is extremely unlikely. The fact is, though, that the less energy you project outward about your book, the more you focus your energy inward into the writing. Talking about your book can take the place of writing it. Keep it quiet and write, write, write.

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