Blueprint for VBC: A Conversation with Jason Jobes, SVP of Solutions at Norwood

At the 2025 MGMA Leaders Conference in Orlando, Jason Jobes, senior vice president of Solutions at Norwood, sat down with Medical Economics to discuss how physician practices can prepare for CMS’s 2030 deadline — when all Medicare fee-for-service beneficiaries are expected to be in accountable care arrangements.

In this discussion, Jobes outlines a practical roadmap for achieving success in value-based care (VBC). He explains how practices can balance risk and readiness, leverage data intelligently, strengthen compliance and create physician engagement that lasts.

Drawing on his 15 years of experience across health systems and consulting, Jobes shares lessons from the field about what separates practices that thrive under VBC from those that struggle to adapt.

He emphasizes that transformation requires both operational change and cultural alignment. From risk adjustment strategies and documentation integrity to leadership communication and technology investment, every decision plays a role in financial sustainability and better patient outcomes.

“The only way to increase revenue used to be to see more patients,” Jobes says. “Value-based care changes that — it’s a mechanism to incentivize better healthcare outcomes.”