Shirley Mueller

A new risk-mitigation concept called the comprehensive risk assessment seeks to insure investors against significant downturns through scenario analysis; incorporation of behavioral and neuroscience into decision making; and utilizing wider diversification.

The goal is no longer to hit the jackpot, but rather not to die impoverished.

Though an investor may be knowledgeable, he might not be able to act like it.

Should/can small investors imitate endowments?

Tackling self deception can empower an investing future.