
The most successful founders are intrinsically motivated by personal experience, unafraid to listen and collaborate, and are willing to adapt as needed.

Sally Ann Frank leads the worldwide HLS strategy, programs and portfolio for Microsoft for Startups, an organization dedicated to accelerating the development of innovative companies. Through business strategy planning, go-to-market development, and technical excellence, she enables startups to achieve their revenue and long-term goals. Sally is also the author of “The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work”and “The Unicorn Protocol: Digital Health Unicorns, How They Got There and What You Can Learn from Them,” both from Routledge Press. She earned an MBA from The George Washington University (Washington, D.C.), an MS in systems management from the University of Southern California, and a BS in marketing with a minor in computer science from Virginia Tech.