
Five sources account for much of the information ChatGPT uses to describe a physician, and practices can audit all five and act on most of them without hiring a specialized AI-visibility vendor.

Nathan Woo is the founder of Halcy (halcy.ai), an AI growth platform for independent healthcare practices. The research described here was conducted by Halcy and is shared so practice owners can audit their own AI presence regardless of any vendor relationship.

Five sources account for much of the information ChatGPT uses to describe a physician, and practices can audit all five and act on most of them without hiring a specialized AI-visibility vendor.

When ChatGPT names an independent practice, the words describing it usually come from sources the practice doesn’t control.

New research on whose names AI gives patients searching for care, and why many independents never make the list.