
From common misconceptions to referral practices, here’s a closer look at the role frontline providers play in today’s fertility landscape.

Cynthia Hudson is a member of GenPrime's senior advisory panel. She is founder and CEO of Nova Genomics, and founding partner of Perch Fertility, a fertility clinic in New Jersey. As vice president of Clinical Strategy at TMRW Life Sciences, she brings over 20 years of experience in reproductive technology to product development and design. Previously, she was co-founder and president of Clinical Services of Kindbody, a leading fertility clinic network and family-building benefits provider in the United States. Throughout her career, Cynthia has focused on distilling clinical efficacy and operational efficiency across all of her endeavors. She combines deep scientific expertise with a hands-on, patient-focused approach dedicated to helping patients achieve pregnancy and move through their fertility journey as seamlessly, efficiently, and safely as possible.

From common misconceptions to referral practices, here’s a closer look at the role frontline providers play in today’s fertility landscape.