Medical Economics Shorts: Big insights for physicians, in seconds

You might have noticed a new section on the Medical Economics home page: Shorts!

Short-form video scrolls are inescapable these days; anyone who has spent a moment on social media or YouTube hasn’t been able to miss it.

We figured it’s time to jump on the trend, with one big difference: Our short-form videos are loaded with substance, featuring physicians giving voice to the challenges and solutions that are front of mind today.

A few of our most viewed Shorts

These prior auth numbers will shock you

The rise of ‘thermonuclear’ malpractice verdicts

Why long-term investing ALWAYS wins

Some of our Shorts are excerpts from longer content, such as in-depth interviews with physicians for our video programs or our podcast, Off the Chart. Some of our shorts are part of series, including our Morning Medical Update Weekly Recap. Some of our Shorts are submitted by physicians and other experts.

Submit your own Short!

Are you a physician or health care expert interested in submitting a Short? You can!

Here are some quick instructions, plus some contacts on who on our content staff you can reach out to.

1. Hold the phone either at arm’s length or use a phone mount / stand to keep it at a consistent shot.
2. Choose a well-lit, volume-controlled area. It doesn’t have to be a studio — just an office or closed-door setting will do! Our content teams have plenty of experience with enhancing video and audio quality if necessary.
3. Begin the video with a clear statement or “thesis.” Ensure the expert is providing an explicit comment on a clearly defined topic.
4. Aim for 30 - 60 seconds, depending on the topic. Brevity is key!
5. If you’re using an iPhone 13 or newer model, film the Short in Cinematic mode!

Our content team is happy to work out a potential idea before you film it! And lastly — remember that we have a team of professional editors, producers who can help ensure the best version of your video gets to our site and in front of our audience!

How to submit a Short

If you want to submit a Short, reach out to one of our Medical Economics editors. They can assist with getting your video and getting it edited and posted.

Todd Shryock
Managing Editor
[email protected]

Richard Payerchin
Senior Editor
[email protected]

Austin Littrell
Associate Editor
[email protected]