Can doctors monetize their expertise the way Dr. Oz did? Leigh Steinberg says yes

Leigh Steinberg built his career on a simple idea: expertise alone doesn't guarantee visibility — personal branding does. He’s helped some of America’s biggest athletes to fame and influence off the playing fields to match their exploits on them. Now Steinberg is applying that same thinking to medicine, arguing that physicians sitting on deep clinical knowledge are leaving both influence and revenue on the table by staying off camera and out of the public eye. In this conversation, Steinberg discusses what it actually takes for a physician to build a Dr. Oz-level public platform — from the mindset shift required to promote yourself without feeling like a salesperson, to the social media strategies that turn a private practice into a recognizable brand. His advice isn't about chasing fame for its own sake, he says, but about doctors reclaiming the platform their expertise has already earned them.