Shrinkflation: The sneaky way companies raise prices

For decades, companies have found ways to raise prices without changing the dollar amount on the price tag. Edgar Dworsky is onto them.

Dworsky, a consumer advocate who founded Consumerworld.org, says this product downsizing is a perfect example of shrinkflation. Dworsky sat down with Physicians Financial News to explain the concept, why it matters, and what consumers and businesses can do about it.