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The first step by any qualified consultant should not be a discussion of strategies or tools. It should be a frank discussion of what the physician client really wants.
While busy physician owners have many competing time pressures, succession planning is one of the most effective ways to give you peace of mind and ensure you are prepared for any unforeseen event or for retirement. When successful physician practice owners reach a certain age, it becomes imperative to address succession planning. Many of them may have been dodging this particular conversation for years, yet they sometimes approach me with seemingly ironclad convictions about how they would like the succession to play out. That doesn’t mean that they actually know what they want. They may have simply met with their accountant or a financial advisor to learn about avoidance of future or current tax liabilities related to ownership changes.
To be honest, physician owners often contact me fully devoted to a set of myths, beliefs and emotions that are almost always counterproductive in the early stages of the process. The first step by any qualified consultant should not be a discussion of strategies or tools. It should be a frank discussion of what the physician client really wants. That discussion requires breaking down some myths that are almost universal among physician practice owners and confronting not only the realities of succession planning, but also the emotions and physician dynamics that are powerful forces in many medical practices.
Myth No. 1:There’s plenty of time
In physician-practice succession planning, time is either your ally or your enemy. You can spend time planning for succession during your active business lifetime or postpone planning for the more chaotic, uncertain and expensive succession planning to occur postmortem, when the choice is no longer yours.
Reluctance to accept the realities of time can have disastrous consequences, especially since timing issues are often beyond an owner’s control. Just as the aging CEOs of major corporations are pressed by shareholders who demand a succession plan to protect their investments,physician owners, too, should implement a succession plan to protect the interests of all stakeholders. The lesson? Start early. Select your successor(s) and work with an experienced consultant to develop a succession plan before it’s an issue.
Myth No. 2: It’s easier to just sell it
Really? To whom? When? For how much? Finding a willing buyer for any medical practice is rarely just a matter of hanging up a “for sale” sign. Buyers are not necessarily prepared to wait until the time is right in a business’s life cycle before making an offer. And it is even more difficult for solo physician practices.
The same issues of timing influence the way medical practices are valued. Some physician owners have an idea of the worth of their practice based on revenues, fixed assets, profitability and a variety of balance sheet items. If you are not one of those, then a valuation of the practice may be needed at some point.
What physician owners want is fair value paid by the buyer, as if that was a constant or objective number. Fair market value, as defined by the United States Board of Tax Appeals, is “The price at which property would change hands between a willing buyer and a willing seller, neither being under any compulsion to buy or sell, and both having reasonable knowledge of the relevant facts.” The truth is that valuing a medical practice is a detailed process (as I have written about several times in the past), and when the time comes for a valuation, you will need an independent valuation of the practice, documentation of the business valuation data and methodology and, perhaps, periodic review of the valuation.
Myth No. 3: A successor will be ready when I’m ready
It is not surprising how many physician practice owners approach me wanting a succession plan without a successor clearly established. “Established” means more than simply identifying a successor. It’s also preparing that successor, which may require a long apprenticeship. The apprenticeship will certainly involve learning all the operational tasks required in the business, but it also may require much more from both the successor and the current practice owner.
Growth is the lifeblood of any business. In most medical practices, growth comes not only as a result of outstanding clinical performance, but also through the careful management and expansion of relationships with patients and referring physicians. A successful succession plan builds into the apprenticeship the mastery of business tasks and, equally as important, the building of business relationships. The outstanding taskmaster does not always turn out to be the best rainmaker, and that’s an important thing to know when identifying a successor.
The physician owner also may have handpicked a successor who has very different ideas about how the practice should eventually be run. Now the owner has to listen to new ideas about a successful practice that he or she has built. It’s not easy. That’s why a consultant should stress a long apprenticeship as part of the succession plan.
Myth No. 4: Giving up ownership means losing control and income
Too many physician owners see a succession plan as “all or nothing”— that changing ownership means giving up control and reducing income. However, it is entirely possible to create a succession plan that transfers business ownership to an eventual successor without losing control, income or — as is vitally important to many founders — the continued opportunity to build a legacy.
It is possible for a physician owner to still run a medical practice and be paid for that role without the loss of title or any of the other satisfactions of operating an independent physician practice. However, the earlier a physician owner begins transferring ownership to a successor, the likelier it is for a succession plan to be a success, both emotionally and financially.
Think of a succession plan as a living document that records exactly how you want the next chapter of your business story to unfold — a tool designed to ensure your practice continues to thrive for many years following your departure. Know that once you’ve made the succession plan, it can change. New circumstances, unforeseen needs or a new vision can all inspire changes to your finished plan. The good news is you can change course and make corrections as you go, especially if you see any vital errors. But you must also trust in the training process and in your successor’s decisions.
So relax. You have to give up the reins sometime. Let go of the responsibilities of leadership, and look toward your future. Decide what legacy you want to leave behind, both professionally and personally, and greet it with promise and hope by making a rock-solid succession plan. It is helpful to work toward deadlines for completing your succession plan. Allow yourself a generous amount of time to seek advice and carefully weigh the decisions.
People often say change is inevitable, but it is possible to cultivate a change for the better by planning in advance for your medical practice succession.
Nick Hernandez, MBA, FACHE, is the CEO and founder of ABISA, a consultancy specializing in strategic health care initiatives for physician practices. His firm helps devise and implement strategies that allow practices to remain competitive and solvent.