• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
  • Risk Management
  • Patient Retention
  • Staffing
  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
  • Physicians Financial News
  • Cybersecurity
  • Cardiovascular Clinical Consult
  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
  • EHRs
  • Remote Patient Monitoring
  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
  • Value-based Care
  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
  • Concierge Medicine
  • Business of Cardiology
  • Implementing the Topcon Ocular Telehealth Platform
  • Malpractice
  • Influenza
  • Sexual Health
  • Chronic Conditions
  • Technology
  • Legal and Policy
  • Money
  • Opinion
  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

Recruiting strategies for primary care physicians


Here’s how to combine best practices, technology and people to find the staff you need.

hiring handshake: © Sanele G/ -

© Sanele G/ -

In the ever-changing landscape of health care recruiting, effective strategies are essential for finding quality candidates in a short period of time. Following these best practices will equip you with the knowledge and strategies needed to tackle the challenges and achieve your recruitment goals.

Source talent through a compelling job description

Crafting a compelling job description is crucial for attracting the right talent. Start by clearly outlining the job responsibilities, qualifications and skills required for a candidate to be successful in the role. It’s essential to go beyond the basics and highlight what makes your organization unique. Emphasize the company culture, mission and growth opportunities to capture the attention of candidates who align with your values. Use concise language and bullet points to make the job description easily scannable.

Promote job listings in the right channels

© HireVue

Natalie Dopp
© HireVue

To attract the right talent, it’s essential to promote job listings through the right channels.

  • Leverage online job boards and professional networking platforms that cater to the primary care industry or target audience.
  • Utilize the advanced search filters provided by these platforms to ensure your listings reach candidates with the desired qualifications and experience.
  • Use social media platforms like LinkedIn, Facebook and X (formerly Twitter) to extend your reach and tap into passive job seekers.
  • Engage with relevant primary care industry groups and communities to generate interest and word-of-mouth referrals.
  • Collaborate with local universities, schools and professional organizations to tap into their talent pools through job fairs, career events or targeted email campaigns.

By strategically promoting your job listings in the channels where your ideal candidates are likely to be active, you increase the chances of attracting qualified applicants who are genuinely interested in your opportunities.

Build a robust talent pipeline

By proactively engaging with potential candidates, recruiters can ensure a steady stream of qualified applicants when the need arises. One effective strategy is to leverage networking events and primary care industry conferences to connect with professionals. Attending or hosting career fairs and industry-specific job expos can also help establish relationships with potential candidates. Additionally, building partnerships with universities, schools and vocational programs can provide access to emerging talent pools. Internship and co-op programs can serve as a pipeline for identifying promising candidates and nurturing them for future positions. By actively participating in the professional community and establishing relationships with passive candidates, recruiters can continuously nurture the talent pipeline and stay ahead in ongoing recruiting.

Another effective method to build a robust talent pipeline is through employee referral programs. Encouraging employees to refer qualified candidates from their networks can yield great results. Offering incentives or rewards for successful referrals can motivate employees to actively participate in the hiring process. By leveraging the networks and connections of your existing employees, you tap into a trusted source of potential candidates who are more likely to align with your company’s culture and values. These referred candidates often come with recommendations, making the initial screening process more efficient.

Optimize your screening process

When it comes to primary care recruiting, speeding up the hiring process is paramount, but it has to be done effectively. An efficient screening and assessment process is crucial to identify the most qualified candidates quickly. Here are a few tactics that hiring managers can employ to optimize this process:

  1. Utilize technology and automation: To achieve fast yet effective hiring, leverage applicant tracking systems and other automation tools to streamline the screening and assessment process. These tools can help in sorting and filtering applications based on predefined criteria, such as skills and qualifications, saving valuable time for hiring managers. Additionally, consider using online assessments and pre-employment tests to evaluate candidates efficiently and objectively. These assessments can provide valuable insights into a candidate’s abilities, knowledge and cultural fit, enabling hiring managers to make informed decisions more quickly and speed up the overall hiring process.
  2. Develop clear evaluation criteria: Define clear evaluation criteria based on the job requirements and desired skills. This ensures consistency in the screening and assessment process and enables hiring managers to make fair and objective comparisons among candidates. By establishing a scoring rubric or checklist, hiring managers can quickly identify the top candidates who meet the predefined criteria. This structured approach eliminates biases and allows for a more systematic and efficient evaluation of applicants.
  3. Conduct structured interviews: Implement structured interview processes to assess candidates consistently and fairly. Start with realistic job previews, so candidates are clear on what the role entails. Next, develop a set of standardized interview questions that focus on specific competencies or skills relevant to the role. This helps in comparing candidates directly and ensures that all candidates are evaluated based on the same criteria. Consider using video or panel interviews with the help of a video interview platform to save time and accommodate a larger number of candidates. Structured interviews help maintain consistency and reduce subjectivity, leading to more accurate assessments in recruiting.

Improve your onboarding process

Efficient onboarding is essential to ensure a smooth transition for new employees. To save time and ensure consistency, recruiters can prepare onboarding materials in advance. This includes employee handbooks, welcome packages and training materials. By providing these resources to new hires before their start date, they can familiarize themselves with company policies, procedures and expectations beforehand. This proactive approach allows recruiters to focus on personalized elements during onboarding while providing new employees with essential information to hit the ground running.

Another strategy is to develop a structured onboarding program that covers key aspects such as company culture, values, job responsibilities and introductions to key team members. Break down the onboarding process into manageable steps, providing new employees with a clear road map of what to expect during their initial days and weeks.

Incorporate a mentor system where experienced employees can guide and support new hires, answering questions and helping them acclimate to the company culture. This can help ensure new hires actually stay on the job.

By implementing a structured onboarding program, recruiters can foster a positive employee experience, ensure consistency, reduce the time it takes for new hires to become productive, and keep them engaged and motivated.

Leverage technology from beginning to end

Technology and automation allows hiring teams to elevate their recruiting even further. Applicant tracking, assessments and structured interviews are all automation tools that provide recruiters with the opportunity to optimize their hiring processes. Having a comprehensive set of technologies will enhance your high-volume recruiting and bring quality candidates.

By utilizing technology and implementing these recruiting strategies, recruiters can effectively manage large applicant volumes, identify top talent efficiently, and ultimately build a strong and qualified workforce.

Natalie Dopp is the chief people officer at HireVue, the global leader in video interviewing, assessments and text-enabled recruiting solutions.

Related Videos
Jennifer N. Lee, MD, FAAFP
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health