Two experts outlined the following techniques for effective leadership during a crisis.
Every health care organization faces crises at one time or another, but the ones who weather them best have a clear sense of mission, a strong leadership team in place, and communicate regularly with staff, patients, and the community throughout the crisis.
That was the message from Aimee Greeter, senior vice president at the health care consulting firm The Coker Group, and Alan Vierling, MSN, president of Sparrow Hospital in Lansing, Mich., during a virtual session on effective leadership during a crisis. The session took place on the first day of the Medical Group Management Association’s 2020 medical practice excellence conference.
Greeter stressed the need for preparation, even though leaders may not know what sort of crisis they will face. But having a strong team, appropriate protocols and templated communications always in place are keys to being ready for any situation that may occur. “I would say that while leadership in a crisis is important, equally if not more important is being a leader in those preparatory actions,” she said.
“Having experienced crises of almost every nature during my 40 years in this business, I can tell you that the same standards apply almost all the time,” Vierling added. “And handling a crisis is not that difficult as long as you are intentional and pragmatic in your planning.”
Greeter and Vierling outlined the following techniques for effective leadership during a crisis:
Equally important he said, is developing strong relationships with the people in your organization. “You need to know your staff, your providers, your contacts at the hospital system, so in a crisis you can be that voice of authenticity as you deliver your message. But you can’t do that from your office.”
Stay tuned to Medical Economics for more coverage of MGMA 2020.