The stated goal of many price transparency companies is to use claims data to better predict the consumer's negotiated rate.
Editor's Note: Welcome to Medical Economics' blog section which features contributions from members of the medical community. These blogs are an opportunity for bloggers to engage with readers about a topic that is top of mind, whether it is practice management, experiences with patients, the industry, medicine in general, or healthcare reform. The series continues with this blog by Jonathan Kaplan, MD, MPH, a board-certified plasic surgeon based in San Francisco, California. The views expressed in these blogs are those of their respective contributors and do not represent the views of Medical Economics or UBM Medica.
The stated goal of many price transparency companies is to use claims data to better predict the consumer's negotiated rate. Let's first explain what those two terms mean and then explain why that goal is misguided.
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The difficulty in providing good price transparency data to consumers prior to receiving a service or procedure is due to complex variations in healthcare policies. Each consumer's health insurance varies with the individual or employer's policy.
The out-of-pocket maximum or deductible varies among policies, as does specialist copays or drug copays. And, for that reason, it's not always clear how much an individual will pay out of pocket for any given procedure. It depends on the negotiated rate between the provider or provider's representative (read: whomever "owns" the provider or facility and negotiates on their behalf) and the insurance company.
But here's the thing. The negotiated rate isn't even that good of a rate for the consumer. And it's certainly not an adequate amount of money for the provider to then quibble over and appeal to the insurance company to get reimbursed. That's right, the negotiated rate agreed upon by the provider and insurance company-the insurance company tries not to pay it!
From the consumer's perspective, the negotiated rate isn't the lowest rate they could pay for a service. Somewhere along the way, we've been led to believe that the negotiated rate is synonymous with the least expensive rate. A negotiated rate may be less than an out-of-network insurance rate, but it's far from the least expensive rate.
I know this because hospitals and outpatient facilities have "prompt pay" discounts or cash-pay prices that are often less than the negotiated rates. That's why I argue for bundled pricing in this article here. Bundled rates are often the least expensive rate for the consumer. This facility, a member of the Free Market Medical Association, bundles the pricing for their spine care surgery center.
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It's beneficial to the doctor and facility to accept a bundled rate as well, because the consumer pays it directly to the provider without the unnecessary insurance middle man. Remember, the consumer with a high deductible health plan, which now make up more than 50% of employer-provided health insurance plans according to the Kaiser Family Foundation, is paying this money out of pocket regardless.
So it’s better for the patient to pay out a lesser amount toward a discounted bundled pricing package than the out-of-pocket negotiated rate. Whatever the consumer spends, whether it's in network or out, can still apply to their deductible.
So we've pointed out the fallacy that is the negotiated rate. But in an effort to provide price transparency to consumers, companies attempt to determine the negotiated rate based on previous claims paid by insurance companies.
In other words, they look at the claims' consumers make to insurance companies, how much the insurance company pays and how much is left to the consumer. This information is then made available to the consumer in the form of averages. The averages are based on claims data.
However, this does not provide actionable information for the consumer. In this example, the consumer can see what many people have paid in the past in various health plans. But it's only a prediction of what they will pay when they need treatment.
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Just as you don't want a prediction of what you'll pay for a house or car, knowing an average healthcare price isn't actionable. Does it provide education? Sure. But when paying thousands of dollars out of pocket before a deductible is met, I'd prefer actionable data over education that leaves me wanting.
Simply put, we're focusing on the wrong thing here. The negotiated rate isn't the best price. So why bother averaging claims data to leave the consumer paying the more expensive negotiated rate? Stop focusing on approximations and encourage providers to show the discounted bundled prices they already have in place for self-pay patients without insurance.