
When, What, and Who? - Know These Before Thinking of Investing
How can an investor allocate their portfolio for the greatest return and minimize the related risk? The answer is it depends.
How can an investor allocate their portfolio for the greatest return and minimize the related risk? The answer is it depends. With any investment, there is inherent risk to be taken for a given expected return. Even risk-adverse investors soon learn keeping cash in a savings or money market account is subject to inflation risk and subsequent purchasing loss risk.
Risk vs. Return
Deciding on when and what to buy or sell presents an enigma to many who partake in the investing process. Determining when the market is ripe for buying low and selling high remains a bit of a challenge. Research has shown time and time again this may be a fool's game of chance. However, some look to a professional money or market manager thinking this individual possesses the wherewithal to beat the market and earn superior returns vs. the 
Unfortunately, available data indicate this may well not be the result. However, that's not to say in any given year a professional manager cannot obtain a superior return for managing a portfolio of investments. The question that presents is, can professional management consistently repeat superior returns? Regrettably, the statistics indicates the answer is no. Only about 25% of active managers in any given year beat their relative benchmark. Ask them to do it again and less than 1% can repeat beating the benchmark in the consecutive year. Moreover, “Active managers outperform the index by 0.12% before fees, 
More recently the S&P Dow Jones Indices 2014 year-end 
Conversely, passive investing can be as simple as buying a mutual fund (you cannot buy the index) which correlates directly to an associated benchmark index and involves no active management. “
What is Your Investment Style?
An investor has choices when deciding to invest in different asset classes, i.e., stocks, bonds, mutual funds, precious metals, real estate, ETFs, etc. There is the ongoing feud between passive vs. active management styles. Can an individual be content by investing passively and allowing the market to find its own price equilibrium and rate of return for risk taken or utilize an active approach and attempt to beat the market return? Moreover, 
Ultimately and with whichever investment style selected, “
An innovative investing and asset allocation approach uses evidence-based research, asset allocation models with asset correlation diversification and lowering the costs associated with active management. “
When to Start, What Investments to Choose, and Who to Consult
Being aware of market movements is realistic, but trying to understand the reasons why may be an act in futility. Whether to participate in any financial market is a personal as well as financial dilemma which only you can answer. Prior to investing, you should be crystal clear with personal and financial goals. Know your time frame, whether short- or long-term, and how prepared you are to deal with the inevitable bumps in the road before you attain your anticipated end result. The answers to those questions may be as simple as knowing when you need the money, what asset classes are you most comfortable investing in and remaining in sync with your financial philosophy and objectives. How will you ensure your plans meet your projected goals? If you cannot answer these upfront questions perhaps asking for help may be your best first decision.
There are always choices to be made with every potential decision. Whether your financial mantra is aggressive or conservative, the ultimate return on your investment should be aligned with your personal financial philosophy and realistic expectations. 
About the Author
H. William Wolfson, DC, FICC, MS, MPASSM, is a financial consultant and advisor.  After passing the rigorous Certified Financial Planner™ examination, Dr. Wolfson obtained a Master of Science in Personal Financial Planning from the College for Financial Planning. He was subsequently awarded by the College a Master Planner Advanced Studies. Dr. Wolfson is a member of the Financial Planning Association (FPA). Dr. Wolfson retired after 27 years of practice and remains active volunteering his time to the continued education and success of professionals. Dr. Wolfson may be contacted for consultation at 
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