Study shows patients more loyal when telehealth is offered as an option.
Solv Health analyzed patient and provider booking data as well as patient survey data, and found that digital care access is an effective care delivery model and patient loyalty driver across health care practices nationally.
While digital care access has been important during the pandemic, the study points to digital accessibility for booking and telemedicine visits as a continuing, long-term trend.
Here are the key findings:
87 percentof urgent care telemedicine visits did not require an in-person referral or follow-up visit, either with that urgent care provider or another specialist. This indicates that providers should complement their brick-and-mortar locations by offering telemedicine visits.
The data also suggests that common drivers of urgent care visits, including respiratory conditions, ear, nose, and throat ailments, and skin conditions, can be handled entirely within a telemedicine environment.
88% of patients surveyed said they are likely to visit the same provider again strictly because that provider offered telemedicine.
This data suggests that telemedicine patients are more loyal to specific physicians or medical practices if that practice offers the ability to receive care virtually.
On average, nearly half (48%) of patients who scheduled care online were new patients to that practice.
This data suggests that patients who seek care online will visit a practice they haven’t visited before if they are also able to book their care entirely online, without the need for phone calls.