You'll save a ton of money on marketing if you decide to focus your energy on learning the best ways to use the internet and search engines to get your physician business online.
How much business does your physician business website deliver to your door?
Do you even know?
My first website was admired for its good looks, but I can't honestly claim it ever drove a single client to my doorstep.
Now, whereas I kind of like how The Entrepreneurial MD looks, that isn't what matters to me anymore. How it performs as a relationship- and business-building tool is what really counts.
The reason I value this so much is that marketing can be very expensive. Ads, booths at health fairs or conferences, four-color brochures, even traveling to places to give speaking presentations for no fee or small honorariums — all this adds up.
I didn't understand anything about search engines when I first launched a website. But through somewhat painful experience and lots of reading of books like eBoot Camp, Mastering On-line Marketing and The New Rules of Marketing & PR, I began to appreciate the power of words to woo people AND search engines — how you use them, where you place them on your website or online content, and how to create links from and to authoritative content elsewhere.
The "key" to keywords becomes the secret to unlocking the door to your website. Research one main keyword or keyword phrase you want to use for each page on your website or article on your blog. Include them in the title of your content as close to the beginning of the title as possible. The key is that they should show up somewhere appear in the title.
As my understanding grew of how the Internet and search engines work, I learned some important strategies to get business via that Internet doorway. Once your website is up and paid for, if you are willing to use some of your time in ways I'm about to suggest, your marketing costs will plummet, just like mine did. 1. Woo the search engines as vigorously as you woo visitors and prospects 2. Have your article or page title embrace your key words