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Seeking Leverage to Have an Impact

Article

A serial physician entrepreneur realized that the only way he could make a real difference to more people was by using leverage as a businessman. He shares his inspiring story and some wisdom.

James Bernstein, MD, is a man of many careers and talents.

Starting out as a newly minted internist and then surgeon, he was invited to work in the lab of Jonas Salk, MD, lab. With a bit more time on his hands (no night or weekend call!), he reflected on what he really wanted to accomplish with his life. His chief insight at the time was that as a practicing physician he could impact several lives, one at a time.

But inspired by role models like Salk, Bernstein quickly recognized that his desire to make a real difference to many more people could only be realized using leverage as a businessman. Finding ways to funnel his medical training and experience into businesses that made things and delivered services to hundreds if not thousands!

From there evolved his career as a serial entrepreneur - and his philosophy of social business that has increasingly sought to improve the quality of life for millions of impoverished people in the world.

Listen to his inspiring story and shared wisdom.

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