• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
  • Risk Management
  • Patient Retention
  • Staffing
  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
  • Physicians Financial News
  • Cybersecurity
  • Cardiovascular Clinical Consult
  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
  • EHRs
  • Remote Patient Monitoring
  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
  • Value-based Care
  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
  • Concierge Medicine
  • Business of Cardiology
  • Implementing the Topcon Ocular Telehealth Platform
  • Malpractice
  • Influenza
  • Sexual Health
  • Chronic Conditions
  • Technology
  • Legal and Policy
  • Money
  • Opinion
  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

Q&A: Attracting patients

Article

"Marketing" is any action to attract or keep patients, which includes many activities.

Q: I want to attract patients to my new practice but don't want to do marketing. Do you have any suggestions?

In any case, try to get media attention. The idea is altruism and recognition attracting new patients by marketing an event, not marketing yourself. You can do it yourself with press releases and such, but professionals usually can get a better result. The more people who hear about your effort, the better. With a well thought-out approach, your efforts will benefit your community, help a charitable cause, and fill your schedule book with more patients-and hopefully result in some fun.

Decide how much time and/or money you have to give. Are you already doing charity care in your practice, or will this effort be the sum total of your community contribution? Must you do everything, or can you get your staff or volunteers to do some of it? Are you going to contribute eight hours or 80 hours?

What skills do you have to bring to the endeavor? Will you be a spokesperson, an organizer, or merely a humble participant? Will you be using your clinical skills, or do you need the mental refreshment of a non-medical activity? These issues can make the difference between success and failure, joy and anguish.

Answers to readers' questions were provided Medical Economics consultant Keith C. Borglum, CHBC, Professional Management and Marketing, Santa Rosa, California. Send your practice management questions to medec@advanstar.com
.

Related Videos
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health