Preparing for a private equity transaction can help strengthen your practice’s business structure, even if you forego a deal.
If you knew you would be engaged in a future physical altercation, you would be best served by getting into shape and learning how to defend yourself well in advance.Even if the altercation never occurred, you would still greatly benefit from the exercise and training involved in the preparation.The same principle holds true when a medical practice prepares for a private equity (PE) transaction.
Preparing for a PE transaction, in and of itself, can help strengthen your practice’s business structure, even if you ultimately forego potential PE opportunities.PE funds look for certain characteristics in target practices that maximize the potential for the practice to generate EBIDTA (i.e., earnings before interest, depreciation, taxes and amortization), which is essentially a fancy term for profits. If you model your practice like an ideal PE target practice, you will be in the best position to maximize your practice’s opportunity for success.
This article focuses on the following five key areas on which to focus in preparing for a PE transaction:
Focusing on these areas will improve your practice whether or not you intend to enter into a PE transaction.
PE funds seek investments that maximize profits and minimize risk.A very profitable target practice engaged in questionable regulatory behavior may be viewed less favorably than a less profitable, squeaky clean practice.Potential recoupment actions by payers, and potential federal or state government investigations, all jeopardize a practice’s stability and future profitability.A practice looking to prepare for a PE transaction should take some basic steps to ensure regulatory compliance.
One step is to retain a third-party coding compliance firm to conduct a thorough audit of the practice’s coding practices. Upcoding, improper use of modifiers, and billing for non-medically necessary services, all increase a practice’s risk of a recoupment action.It is important to understand that a procedure may not be deemed “medically necessary” even if it is reasonably determined to be necessary for a patient’s care, if the documentation does not support doing the procedure.In other words, medical necessity requires appropriate documentation as much as it means that the procedure was literally necessary.A coding compliance firm can evaluate your practice’s coding and billing procedures, and make recommendations on how to improve your process and reduce risk.
Another critical step in achieving regulatory compliance is to conduct a legal review of all of the practice’s business relationships.Sublease arrangements can be particularly risky if they are entered into with referral sources or recipients.Contracts with marketing companies or other third-party suppliers of health care services to the practice should also be analyzed.For instance, we have seen many internet marketing services whose compensation structure is tantamount to an illegal kickback scheme.Additionally, there are many providers of services such as mobile imaging, in-office infusion and the like which may, often unwittingly, run afoul of the OIG’s suspect joint venture fraud alert.The practice’s performance of in-office services such as physical therapy, laboratory and the like should likewise be reviewed for compliance with the federal Stark law.
2. Maximize EBIDTA
Maximizing your practice’s profitability or EBIDTA may seem like an obvious thing, but it is often approached in only one direction – working harder and increasing billings.Most PE transactions involve a payment that is based upon some multiple of EBIDTA.So if the PE firm pays 7X EBIDTA, every additional $100 of profit, yields an incremental $700 in purchase price.
Cutting unnecessary costs has a direct, undiluted effect on a practice’s bottom line.Contact your medical malpractice broker and other insurance broker to see if you can lower your premiums.Negotiate with your landlord – Covid-19 has placed pressure on landlords to reduce rent.Review your vendor agreements one-by-one and try to shave off a few percentage points here and there.Review your health insurance and employee benefits plans to maximize benefits while minimizing cost.
Obviously, cutting costs will only go so far, so your focus should also be on changes that increase revenue.Review your practice’s coding practices to see if you’re being overly conservative.Consider adding ancillary services such as specialty services, laboratory, imaging, in-office procedures and the like.Evaluate whether bringing on an associate will increase the practice’s profitability.
Physicians and mid-level providers should spend as much time as possible performing billable work.Time spent by providers on administrative functions reduces profitability.Look for ways to optimize provider time.
3. Focus on Infrastructure
Infrastructure consists of staffing, physical plant/equipment and processes.Practice leases should be reviewed and extended, unless the practice intends to move.Equipment should be reviewed to ensure that it is up-to-date and properly maintained.The practice should review all of its staff to determine whether it has the best people in the right positions, whether it is overstaffed or understaffed, and whether it has an up-to-date employee manual.
The practice should review its IT hardware and software systems, update, upgrade or replace as needed, confirm that it has all necessary software licenses, and ensure staff is properly trained on all of the latest software.If all of the software user knowledge resides in a single employee, start training at least one other employee to create redundancy.
4. Know your data
Healthcare delivery and payment models are becoming increasingly data-driven.Practices that understand their data are in a better position to maximize their productivity, improve patient care and reduce the overall cost of care delivered to their patient population.Payers have access to claims data, but limited access to clinical data.Medical practices have access to both claims and clinical data.Frier Levitt works with a number of vendors who can help practices establish a data warehouse consisting of clinical data pulled directly from patient records.We believe that establishing a data warehouse will, if not immediately, at least put practices in a position to better negotiate value-based contracts with third-party payers because they will know how their own practice performs even better than the payers do.
5. Revisit Corporate/LLC Documents
Most medical practices have not reviewed their corporate documents in many years, sometimes decades.This is a mistake that we have found can cause shareholder disputes, and dissuade potential PE suiters.Ownership documents should be reviewed approximately every 3-5 years.For professional corporations, this means reviewing the shareholders’ agreement, bylaws and shareholders’ employment agreements.
For limited liability companies, this means reviewing the operating agreement.Issues such as management decisions, retirement buyout formulas, termination provisions, restrictive covenants (e.g., non-competes), shareholder/ owner compensation and distribution formulas for a capital transaction (e.g., a sale event), should all be carefully reviewed and discussed with experienced legal counsel.
Some examples of issues that warrant consideration:
The above process will likely take several months to complete, and will likely require consultation with several consultants, including legal, accounting and coding.At the end of the process, not only will your practice experience noticeable improvements, it will position itself to maximize its value to third-parties, including PE funds, hospitals and other large practices looking to expand.
Daniel B. Frier, Esq., is co-founder of Frier Levitt, LLC.