Article

The Power of Story for Getting Out Your Physician Business Message

My daughter and I have just started reading the third Harry Potter book, and I am reminded yet again of the power of a well-told tale. As someone who also is entranced by a good movie tale, or persuaded by a presentation delivered with a dramatic flourish, I believe in Story.

My daughter and I have just started reading the third Harry Potter book (reading HP is a part of our current bedtime ritual), and I am reminded yet again of the power of a well-told tale.

Our imaginations are gripped by the narrative (even though we have unfortunately seen the first three movies), and it's a thrill to watch my daughter squirm with tension and anticipation, while vibrating with excitement as she awaits the next turn in the plot.

As someone who also is entranced by a good movie tale, or persuaded by a presentation delivered with a dramatic flourish, I believe in Story.

A quick reminder of the elements of a good story:

  1. A beginning, a middle and an end
  2. An identifiable "hero" character or protagonist (could be you, could be your clients)
  3. A setting or situation that can be identified with or that provokes intrigue
  4. A challenge that is overcome
  5. What the hero learns
  6. An "aha" that reveals the learning or the meaning
  7. An emotional response

How, then, does story-telling apply to your medical practice, professional career or physician business?

Read more...

Newsletter

Stay informed and empowered with Medical Economics enewsletter, delivering expert insights, financial strategies, practice management tips and technology trends — tailored for today’s physicians.

Related Videos
Victor J. Dzau, MD, gives expert advice
Victor J. Dzau, MD, gives expert advice