The Power of Story for Getting Out Your Physician Business Message
My daughter and I have just started reading the third Harry Potter book, and I am reminded yet again of the power of a well-told tale. As someone who also is entranced by a good movie tale, or persuaded by a presentation delivered with a dramatic flourish, I believe in Story.
My daughter and I have just started reading the third Harry Potter book (reading HP is a part of our current bedtime ritual), and I am reminded yet again of the power of a well-told tale.
Our imaginations are gripped by the narrative (even though we have unfortunately seen the first three movies), and it's a thrill to watch my daughter squirm with tension and anticipation, while vibrating with excitement as she awaits the next turn in the plot.
As someone who also is entranced by a good movie tale, or persuaded by a presentation delivered with a dramatic flourish, I believe in Story.
A quick reminder of the elements of a good story:
- A beginning, a middle and an end
- An identifiable "hero" character or protagonist (could be you, could be your clients)
- A setting or situation that can be identified with or that provokes intrigue
- A challenge that is overcome
- What the hero learns
- An "aha" that reveals the learning or the meaning
- An emotional response
How, then, does story-telling apply to your medical practice, professional career or physician business?
