The Power of Story for Getting Out Your Physician Business Message

My daughter and I have just started reading the third Harry Potter book (reading HP is a part of our current bedtime ritual), and I am reminded yet again of the power of a well-told tale.

Our imaginations are gripped by the narrative (even though we have unfortunately seen the first three movies), and it's a thrill to watch my daughter squirm with tension and anticipation, while vibrating with excitement as she awaits the next turn in the plot.

As someone who also is entranced by a good movie tale, or persuaded by a presentation delivered with a dramatic flourish, I believe in Story.

A quick reminder of the elements of a good story:

1. A beginning, a middle and an end
2. An identifiable "hero" character or protagonist (could be you, could be your clients)
3. A setting or situation that can be identified with or that provokes intrigue
4. A challenge that is overcome
5. What the hero learns
6. An "aha" that reveals the learning or the meaning
7. An emotional response

How, then, does story-telling apply to your medical practice, professional career or physician business?

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