Physicians' use of mobile products growing rapidly

July 25, 2011

When it comes to technology, an apple a day does not keep the doctor away. In fact, physicians prefer Apples, as in the Apple iPad and iPhone.

When it comes to technology, an apple a day does not keep the doctor away. In fact, physicians prefer Apples, as in the Apple iPad and iPhone.

Nearly 30% of physicians use an iPad, and more than 60% of physicians who use smartphones have an iPhone, according to a report by QuantiaMD.

Those market shares are likely to grow quickly. Although 80% of physicians already use mobile technology, 44% of those who do not yet own a mobile device expect to acquire one this year-and the Apple products dominate among the likely purchases. Almost twice as many physicians expect to buy an iPhone as any other smartphone, and iPads are favored nearly four to one over other tablets. In total, 66% of the physicians expect to purchase an Apple product.

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