How do you attract new patients? What should you do about negative online reviews? How should you think about online brand-building and content creation? Learn the answers to these questions, hear from industry leaders, consult our interactive return-on-investment calculator to determine the optimal marketing mix for your practice, and more.
A workplace researcher discusses what employers can do about rising incivility, caregiving duties and high-stakes work of doctors, nurses and support staff.
Payer enrollment rarely lines up with a new physician’s first day. A week-by-week plan helps practices avoid a revenue gap, handle pending claims and know when the schedule can safely open.
In three online experiments, adults who would have to pay for a procedure out of pocket were less likely to schedule it, and the anxiety the cost caused raised the pain they expected.
A physician and retired Air Force Reserve colonel explains how active-duty and Reserve service work for doctors, from scholarship payback and deployments to pensions and Tricare, and what employers should know before bringing one on.