Medical Economics Logo
  • Physicians Money Digest

  • Physicians Financial News

  • Physicians Practice

  • Chief Healthcare Executive

  • Patient Care Online

All NewsCareersLegalMoneyOpinionPhysicians Financial NewsPractice ManagementTechnology
Around the PracticeBetween The LinesClinical ConsultExpert InterviewsMedical Economics PulseMedical World NewsOff The Charts PodcastsPhysician ReportPrimaryViewSlideshows
Academy
Conference CoverageConference Listing
Medical EconomicsPatient Care SupplementSponsored ContentSponsored ResourcesSupplements And Featured Publications
CME/CEJob BoardSubscribe
Financial Advisor Guide
CareersCareersCareersCareersCareersCareersCareersCareersCareers
LegalLegalLegalLegalLegal
Medical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & Technology
Opinion
Physician's Money DigestPhysician's Money DigestPhysician's Money DigestPhysician's Money Digest
PolicyPolicyPolicyPolicyPolicyPolicy
Practice FinancePractice FinancePractice FinancePractice FinancePractice FinancePractice FinancePractice Finance
Practice ManagementPractice ManagementPractice ManagementPractice ManagementPractice ManagementPractice ManagementPractice ManagementPractice Management
Practice TechnologyPractice TechnologyPractice TechnologyPractice TechnologyPractice TechnologyPractice TechnologyPractice Technology
Screening
Special ReportsSpecial ReportsSpecial Reports
Spotlight -
  • The benefits of a physician MBA program
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Physician Bootcamp
  • Physician Report
CareersCareersCareersCareersCareersCareersCareersCareersCareers
LegalLegalLegalLegalLegal
Medical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & TechnologyMedical Device & Technology
Opinion
Physician's Money DigestPhysician's Money DigestPhysician's Money DigestPhysician's Money Digest
PolicyPolicyPolicyPolicyPolicyPolicy
Practice FinancePractice FinancePractice FinancePractice FinancePractice FinancePractice FinancePractice Finance
Practice ManagementPractice ManagementPractice ManagementPractice ManagementPractice ManagementPractice ManagementPractice ManagementPractice Management
Practice TechnologyPractice TechnologyPractice TechnologyPractice TechnologyPractice TechnologyPractice TechnologyPractice Technology
Screening
Special ReportsSpecial ReportsSpecial Reports
    • Academy
    • CME/CE
    • Job Board
    • Subscribe
Advertisement

Article

September 23, 2015

Informed Consent Versus Understood Consent

We need to move from informed consent to understood consent and figure out ways to prove that patients understand what the doctor said, wrote, or communicated by some other means.

Informed Consent

If you have had surgery or any other kind of procedure lately, you signed an informed consent to surgery or treatment. The problem is that you probably did not understand it and most likely forget what you signed 10 minutes after doing so.

When it comes to improving patient understanding of medical information, there are lots of roadblocks:

1. The information is not standardized or delivered in a uniform way by doctors or other medical staff.

2. The language is difficult to understand.

3. Patients are not emotionally prepared to make a decision. How much can you really process after you've been told you have cancer?

4. Patients are asked to sign forms under duress, like just before they go to surgery.

5. Patients learn different ways. Some are visual, some are verbal.

6. Patients often want to share the decision with other family members and can't when the form is staring them in the face.

7. There is little or no opportunity to get more information to make the decision at the point of care.

8. Almost every consumer facing industry uses marketing and sales techniques based on customer relationship management. Look at Amazon or Zappos.

9. There are few ways to include video, graphics, or personal websites to education and inform.

10. There are few ways to engage patients after their treatments to assure medically appropriate follow up, particularly when they move or relocate. But, if I have your cell number, that is probably more valuable than your Social Security Number when it comes to tracking you.

We need to move from informed consent to understood consent and figure out ways to prove that you understood what the doctor said, wrote, communicated by email or text, or showed you some other way. Otherwise, we are just winking at each other pretending that what we are doing now is effective. It's not.

Newsletter

Stay informed and empowered with Medical Economics enewsletter, delivering expert insights, financial strategies, practice management tips and technology trends — tailored for today’s physicians.

Subscribe Now!
Related Videos
Victor J. Dzau, MD, gives expert advice
Victor J. Dzau, MD, gives expert advice
Related Content
Advertisement
Pan-seared miso black cod with fresh fennel, broad beans, and seafood broth
May 5th 2025

Pan-seared miso black cod with fresh fennel, broad beans, and seafood broth

VIDEO: The Costs of EHR
April 15th 2015

VIDEO: The Costs of EHR

physician doctor team taking morning coffee break: © everythingpossible - stock.adobe.com
April 5th 2024

Total eclipse of the sun; historic transplant recovery; CARE in medicine – Morning Medical Update

VIDEO: The Challenges of EHR Adoption
April 14th 2015

VIDEO: The Challenges of EHR Adoption

Woman doctor holding child ©Caming-stock.adobe.com  Image generated by AI
January 8th 2024

Thinking of starting a family? Don’t become a doctor

physician doctor team taking morning coffee break: © everythingpossible - stock.adobe.com
December 22nd 2023

Fixing a broken heart; dry powder vaccines; Surgical Barbie – Morning Medical Update

Related Content
Advertisement
Pan-seared miso black cod with fresh fennel, broad beans, and seafood broth
May 5th 2025

Pan-seared miso black cod with fresh fennel, broad beans, and seafood broth

VIDEO: The Costs of EHR
April 15th 2015

VIDEO: The Costs of EHR

physician doctor team taking morning coffee break: © everythingpossible - stock.adobe.com
April 5th 2024

Total eclipse of the sun; historic transplant recovery; CARE in medicine – Morning Medical Update

VIDEO: The Challenges of EHR Adoption
April 14th 2015

VIDEO: The Challenges of EHR Adoption

Woman doctor holding child ©Caming-stock.adobe.com  Image generated by AI
January 8th 2024

Thinking of starting a family? Don’t become a doctor

physician doctor team taking morning coffee break: © everythingpossible - stock.adobe.com
December 22nd 2023

Fixing a broken heart; dry powder vaccines; Surgical Barbie – Morning Medical Update

About
Advertise
Contact Us
Editorial Staff
Job Board
Terms and Conditions
Contributor Guidelines
Privacy Policy
Do Not Sell My Personal Information
Contact Info

2 Commerce Drive
Cranbury, NJ 08512

609-716-7777

© 2025 MJH Life Sciences

All rights reserved.