The Pebble smartwatch has become the highest grossing project on Kickstarter in just a week, proving that there is a lot of interest in the gamification of health.
This article was originally published by iMedicalApps.
It appears that the gamification of health and mobile activity trackers has captured the attention of more than just iMedicalApps. In the future, personal fitness devices such as the Nike FuelBand and Fitbit Ultra will be used by doctors to monitor important vital signs and move closer towards personalised medicine. This highly competitive market has seen significant growth recently with the latest device being the recently announced smartwatch Pebble.
The innovative Pebble is a battery-sparing e-ink watch that utilizes Bluetooth 2.1 to sync, control and displays alerts from iOS or Android devices. In addition to a vibration motor for silent alerts, it incorporates a three-axis accelerometer with gesture detection that allows for activity tracking.
The previous record for Kickstarter funding was set by a video game development project with $3.3 million raised over 60 days. However, just last week, the Pebble Smartwatch caught fire, decimating the previous record with $4.1 million committed in just seven days. This mind-numbing success can be explained by several factors.
The crowd-sourced nature of Kickstarter is ideal for rapid publicity across social networks. Furthermore, the maker of the Pebble (ALLERTA) have