
Are You a Technician, Manager, or Entrepreneur?
The key to survival in today's private practice is not in squeezing another nickel out of your overhead. It's adopting an entrepreneurial mindset.
Michael Gerber, in his book
Technicians are doers who play by the rules and are concerned with generating revenue.
Managers are resource optimizers who make the rules and are concerned with maximizing efficiency. They do things right.
Entrepreneurs innovate, making the old rules obsolete by creating new business models and are concerned with building equity. They do the right things.
Any of the 3 can be leaders, but their focus and objectives are different and require different skill sets and aptitudes. Unfortunately, since few physicians have an entrepreneurial mindset, let alone a
Thoughts drive emotions and emotions drive behavior. It is the basis of cognitive behavioral therapy. The key to survival in today's private practice is not in squeezing another nickel out of your overhead. It's adopting an entrepreneurial mindset.
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