
Are Health Clubs Healthy?
Health clubs get a lot of new members around the New Year's Resolution season. While most of those resolutions will fail, the business model is a winner.
A few months ago, if you are like a lot of people, you made a New Year's resolution and signed up to belong to a “health” club. Some call it an athletic club, fitness club, a sports, or racquet club, others say a gym, depending on whether you are in a red state or a blue state.
Are they really that healthy? It turns out, like hospitals,
Calling a gym a “health club” is a misnomer and is a lot like calling the US sick-care system a “healthcare system.” In fact, there is not a lot of health going on. In fact, most users seem to stand around texting the person across the room at the free weights. Ask Byron at the front desk for an automatic blood pressure cuff so you can measure your progress reducing your high blood pressure and see what happens. Maybe you can get a referral if it's in network.
The one thing that physician entrepreneurs can learn from sick clubs, though, is their business model.
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