• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
  • Risk Management
  • Patient Retention
  • Staffing
  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
  • Physicians Financial News
  • Cybersecurity
  • Cardiovascular Clinical Consult
  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
  • EHRs
  • Remote Patient Monitoring
  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
  • Value-based Care
  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
  • Concierge Medicine
  • Business of Cardiology
  • Implementing the Topcon Ocular Telehealth Platform
  • Malpractice
  • Influenza
  • Sexual Health
  • Chronic Conditions
  • Technology
  • Legal and Policy
  • Money
  • Opinion
  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

10 Steps for hiring a marketing firm for your practice


How to find the right marketing firm for your practice.

“The aim of marketing is to know and understand the customer (client\patient) so well that the product or service fits him and sells itself.” Peter Drucker

Perhaps you feel like a fish out of water when it comes to marketing your practice. Perhaps you are thinking, “I need to hire a marketing or public relations firm.” You may feel comfortable managing your own public relations, there are reasons to consider hiring someone else to do the legwork. That way you can focus on your patients and clients which is the best use of your time.

This article will review reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.

To find a marketing consultant for a healthcare practice, you can follow these steps.

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Jennifer N. Lee, MD, FAAFP
© National Institute for Occupational Safety and Health
© National Institute for Occupational Safety and Health