• Revenue Cycle Management
  • COVID-19
  • Reimbursement
  • Diabetes Awareness Month
  • Risk Management
  • Patient Retention
  • Staffing
  • Medical Economics® 100th Anniversary
  • Coding and documentation
  • Business of Endocrinology
  • Telehealth
  • Physicians Financial News
  • Cybersecurity
  • Cardiovascular Clinical Consult
  • Locum Tenens, brought to you by LocumLife®
  • Weight Management
  • Business of Women's Health
  • Practice Efficiency
  • Finance and Wealth
  • EHRs
  • Remote Patient Monitoring
  • Sponsored Webinars
  • Medical Technology
  • Billing and collections
  • Acute Pain Management
  • Exclusive Content
  • Value-based Care
  • Business of Pediatrics
  • Concierge Medicine 2.0 by Castle Connolly Private Health Partners
  • Practice Growth
  • Concierge Medicine
  • Business of Cardiology
  • Implementing the Topcon Ocular Telehealth Platform
  • Malpractice
  • Influenza
  • Sexual Health
  • Chronic Conditions
  • Technology
  • Legal and Policy
  • Money
  • Opinion
  • Vaccines
  • Practice Management
  • Patient Relations
  • Careers

Managing your online presence


Managing your online presence involves more than just creating a Web site.

It is important to proactively manage your online presence and check the Web frequently to determine patient perception of you and your practice. Marketing a practice now includes:


When referred to several doctors, patients often will make decisions based on the information they find online. Take a professional picture of yourself with a warm, smiling face, and provide a brief but comprehensive list of your credentials. Include your philosophy of how to treat patients, and make it patient-friendly. You may wish to include your hobbies or interests to make yourself more approachable. Profiling staff members is also a good idea.

Use search engine optimization so your name will appear first on search listings. Registering your Web site with the top search engines will help your name, with location and a map, to be among the first results to appear. You also don't want the first item that pops up on a search engine to be a negative rating. Check your online presence once a month and use any negative reviews to correct bedside manner, staff customer service, or office policies and procedures. Do not single out any staff member in meetings, but discuss negative reviews with problem-solving for change. Reward positive feedback, and make this process a part of performance reviews.

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Scott Dewey: ©PayrHealth
Scott Dewey: ©PayrHealth
Scott Dewey: ©PayrHealth
Scott Dewey: ©PayrHealth
Scott Dewey: ©PayrHealth
Scott Dewey: ©PayrHealth
Scott Dewey: ©PayrHealth